Communications Director
Position Title: Communications Director
A member of Senior Staff, position located in Oakland, CA.
Full-time, compensation commensurate with experience. Excellent benefits package.
About Green For All:
Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty. Green for All advocates for local, state and federal policies and funding for quality job creation, training, and entrepreneurial opportunities in the emerging green economy.
Green for All is developing a national network to engage people from every sector of society in (1) collaborating to build a green economy that works for all by sharing innovation, best practices, and relationships to (2) advance major policy initiatives that fight both poverty and pollution at the same time.
For more information about Green For All go to: www.greenforall.org/about-us.
Position Summary:
The Communications Director is directly responsible for developing and implementing the messaging and media strategy of Green For All, including building partnerships and creating a communications plan to advance Green For All’s agenda and win legislative victories.
Successful candidates will be values driven, self-motivated, detail oriented, resourceful, and have experience in communications, politics, advocacy and organizing. They will be able to work efficiently in a fast-paced environment that requires adaptability to shifting priorities, a keen sense of urgency, and a commitment to excellence.
Responsibilities:
Strategy
- Develop, articulate, and oversee implementation of a strategic plan for Communications
- Analyze and rework existing communications processes to create capacity.
- Identify opportunities for PR growth and lead strategies to take advantage of these opportunities.
- Contribute to the development of programs to support the communications capacity of partner organizations, including training spokespeople and developing materials (e.g. talking points) to support their efforts.
Content Development
- Design, plan and execute Green for All’s brand and messaging.
- Provide written content and oversight in crafting press-releases, brochures, promotions, newsletters, and outreach campaigns.
- Work with cross-departmental team to define editorial objectives; establish procedures, workflow and guidelines to update and maintain all online content.
- Supervise content contributors, writers, copy editors, as needed.
Media Relations
- Forge meaningful partnerships with a wide range of local and national media; build increasing coverage of G4A.
- Manage media relations (inflow and outreach) and ensure message consistency in press, print and TV.
- Manage relationship with Green for All's publicist.
- Arrange special events that may facilitate media coverage of issues relevant to the goals of the organization.
Marketing
- Develop compelling marketing strategy, media channels and marketing collateral to engage activists, policy makers, practitioners, business, labor leaders, community leaders, community groups and the general public in Green For All's mission.
- Implement effective collaboration with public influencers.
- Work with the Internet Director to optimize online marketing channels.
Management and Cross-Functional Collaboration
- Develop and manage marketing budget, including collateral development, outreach and promotion, staff and operations; ensure most effective use of resources.
- Build and lead a talented, experienced staff.
- Work collaboratively with Development Team to create marketing and communications strategies to support their goals.
- Work collaboratively with Program and Policy Team to develop, implement, promote and manage effective communications and media strategies for national, state and local campaigns.
Other duties as needed and assigned.
Experience & Qualifications:
- A Bachelor’s degree from a four-year university with a degree in communications, public relations, energy, environment, public policy, economics, urban planning, labor relations, or a related field.
- 6-9 years experience working on strategic communications, public affairs, and/or advocacy efforts.
- Experience in developing and applying polling and research.
- Ability to direct strategic campaigns and conceive core messages that drive marketing objectives in the not-for-profit or private sector.
- Experience in market analysis, strategy, and management of marketing campaigns.
- Experience developing effective collateral and promotional materials.
- Exceptional written and verbal communication skills.
- Management skills and experience.
- Ability to travel.
- Strong oral and written communication skills.
- Availability to work long hours; be available on nights and weekends if necessary.
- Organized and flexible.
- Capacity to work independently and also to build consensus and work effectively within a cross-departmental team.
- Demonstrated success in an entrepreneurial setting, with the ability to think strategically while executing tactically within a resource-constrained environment.
- Provide communications guidance to other Green For All staff members and affiliated organizations.
- Experience at a non-profit public policy organization, on a campaign, or Capitol Hill is desirable.
- Commitment to the goals of Green For All.
Start Date: As soon as possible.
Compensation: Commensurate with experience, Excellent benefits package.
How to Apply: Email resume, writing sample, references and cover letter with recent salaries to jobs@greenforall.org. Include “COMMUNICATIONS DIRECTOR – (Your name)” in subject line.
Green for All is an Equal Opportunity Employer.
Green for All strives to reflect the diverse community it serves.
Applicants who contribute to this diversity are strongly encouraged to apply.
