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New Media Director

Position Title: New Media Director
Reports To: Communications Director

About Green For All

Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty. Green for All advocates for local, state and federal policies and funding for quality job creation, training, and entrepreneurial opportunities in green industries.

Green for All is developing a national network to engage people from every sector of society in (1) collaborating to build a green economy that works for all by sharing innovation, best practices, and relationships to (2) advance major policy initiatives that fight both poverty and pollution at the same time.

For more information about Green For All go to:

Position Summary

Green For All is seeking an experienced web and communications professional to lead our Internet team. Successful candidates will have a proven track record in implementing and enhancing web technologies for an organization. The ideal candidate will be a savvy Internet marketer with a passion for online activism, growing an online supporter base, and building online communities. They will have good CRM and CMS expertise, be values driven, self-motivated, detail oriented, and resourceful. They will also be able to work efficiently and with a positive attitude in a fast-paced environment that requires adaptability to shifting priorities, a sense of urgency, and a commitment to excellence.

Primary Responsibilities

  • Manage day-to-day operations of Green for All's web properties; social media channels, online and email campaigns
  • Draft regular online communications and develop online campaigns to support Green For All programs
  • Manage development of requirements, progress, and delivery of short and long-term projects related to website maintenance, enhancements, and new initiatives
  • Lead Green For All’s efforts to grow its online communities, email lists and cultivate current online members' activism
  • Develop online industry relationships and push Green For All’s agenda in these spaces (Netroots Nation, Web 2.0 Summit, GreenBiz)
  • Stay abreast of emerging technologies and new online developments; keep Green For All on the cutting edge as a user of new media for movement building 
  • Monitor and analyze website metrics, systems performance, and user activity
  • Work with partners, third-party service providers, and vendors to maintain site standards and assure optimal performance of technology tools and website standards
  • Create and maintain systems documentation for information, training, and scalability purposes
  • Provide technical management for online campaigns including site promotions, email newsletters, and online outreach campaigns
  • Conduct social media trainings for staff and our members
  • Coordinate with Communications Director to implement effective web content in timely manner
  • Manage a web developer; working closely with the developer to develop and design online campaigns for Green For All
  • Other duties as assigned

Required Skills and Experience

Web Design and Development

  • Experience in website design and development as well as managing content and/or production for high traffic websites. 
  • CRM - Experience with Democracy in Action or other CRM such as Convio, Kintera, or Blue State Digital
  • Database Management - Experience with database management including developing dynamic database-driven websites
  • Graphic Design – Proficiency in producing graphics for the web using Adobe Photoshop (Illustrator and InDesign experience a plus)

Online Communications & Marketing

  • Proficiency in best practices for email management, online fundraising, and advocacy systems 
  • Demonstrated understanding of emerging online trends and technologies
  • Experience with managing Twitter and Facebook presence for an organization
  • Experience with online marketing activities including online (including Facebook) advertising and search engine marketing and optimization
  • Strong contacts with online news outlets, blogs and social media influencers


  • Proven management experience in day-to-day site administration or design, including achieving results through vendors or contractors
  • Proven ability to work independently, and also to build consensus and work effectively within a cross-departmental team
  • Ability to quickly learn new software/hardware systems
  • Ability to set priorities and manage multiple projects in a fast paced deadline-driven environment
  • Experience at a non-profit organization
  • Bachelor’s degree or equivalent experience in communications, technology, or related field
  • Availability to work long hours; be available on nights and weekends as necessary

Start Date: As soon as possible.

Location: Oakland, CA or Washington, DC

Compensation: Full-time, commensurate with experience, excellent benefits package.

How to Apply: Email resume and cover letter to [email protected]. Include "NEW MEDIA DIRECTOR – (Your name)" in subject line.

Green for All is an Equal Opportunity Employer.
Green for All strives to reflect the diverse community it serves.
Applicants who contribute to this diversity are strongly encouraged to apply.

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