Green For All and SIGG USA Partner on the Campus Consciousness Tour with Wiz Khalifa

Green For All Media Contact: LaVenia LaVelle Mosaic Global Communications 917.858.9378 SIGG North America Media Contact: Lydia Lee Truth Be Told 310.550.7200
Oakland, CA (March 22, 2011) – Green For All, an environmentally focused non-profit organization, has partnered with SIGG USA, the manufacturer of premium Swiss-engineered reusable beverage bottles, to announce the "Keep It Fresh" public education campaign for the 2011 Campus Consciousness Tour featuring hip-hop superstar Wiz Khalifa. The campaign kicks off today, March 22nd, World Water Day, and will run until April 22nd, Earth Day. The "Keep It Fresh" campaign uses interactive online engagement, onsite activity and offline organization to educate communities about today's water challenges. Currently, only 1 percent of the earth's freshwater is easily accessible. 36 states in the U.S. expect to face water shortages within the next five years. At least 14 states in the U.S. are currently experiencing crisis-level water shortages and contamination. The "Keep It Fresh" campaign is designed to raise awareness about the crisis-level water shortages, inspire personal action around water usage and advocate for improving local water situations. Green For All and SIGG USA have partnered with the Campus Consciousness Tour and Wiz Khalifa because of his pro-environment stance on important issues facing America, and his unique ability to educate young adults about the promises of a green economy. The "Keep It Fresh" campaign will leverage Wiz Khalifa's participation in the tour to bring attention to water sustainability. "We are proud to partner with the Campus Consciousness Tour featuring Wiz Khalifa for the 'Keep It Fresh' campaign to raise awareness about our clean water crisis and the economic opportunity provided in protecting our fresh water supply," stated Phaedra Ellis-Lamkins, CEO of Green For All. "Access to clean water isn't a future problem, it's a current problem facing many of us, particularly, many of our nation's low-income communities and communities of color. I am excited about this partnership's potential to create change through action." The campaign will be hosting an online giveaway promoted through the 'Keep It Fresh' Facebook page, and will be offering a free iPad2 along with custom-designed SIGG bottles that are exclusive to the campaign. For more information, please visit "SIGG is proud to be partnering with Green For All in its mission to improve drinking water availability and awareness about the necessary steps needed to insure continued access to this basic necessity", says President of SIGG North America, Rob Dewar.

About Green For All

Green For All is a national organization dedicated to improving the lives of all Americans through a clean energy economy. The organization works in collaboration with the business, government, labor, and grassroots communities to create and implement programs that increase quality jobs and opportunities in green industry – all while holding the most vulnerable people at the center of its agenda. For more information, please visit

About SIGG

SIGG – SWISS MADE. SINCE 1908. SIGG Switzerland is a renowned company with a long and unique history of success. Founded in Switzerland over 100 years ago, SIGG manufactures reusable aluminum water bottles. These "Original Swiss Bottles" are produced in our own factory in Switzerland. SIGG bottles make a global statement for quality, design and eco-friendliness. All SIGG bottles are 100% recyclable and contribute significantly to reducing the global carbon footprint. Every year, we launch a new design collection of SIGG bottles, two of which have found their way into the permanent exhibition at the Museum of Modern Art (MoMA) in New York City. While SIGG bottles originally found great acceptance with hikers and mountain climbers due to their outstanding quality, lightweight and functionality, they have become a major part of today's trend towards sustainability. For further information, please visit in North America and for all international inquiries.

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