Posted by Lisa Curtis, Community Builder, Solar Mosaic
Solar Mosaic doesn't have a marketing team. We don't have a sales team either, and that's not because we're a startup. Instead, we have a movement team. Having been a part of our movement team since the early days, I can say with all honesty that building a Mosaic movement is not a gimmick. It's our business.
I just returned from the Rio+20 Earth Summit in Brazil. It was the largest United Nations meeting in history, an attempt to get all of the governments of the world to come together and create an action plan for an inclusive green economy. Of course, it didn't work. Mostly because that's not the way change happens these days.
The much-needed transition to a more sustainable way of living isn't going to happen because the leaders of the world sign a piece of paper. It will happen when each of us change the way we eat, use energy, work, commute and invest.
What struck me most about Rio is that there is lots of great work happening around moving towards planet-friendly diets; energy efficient homes and buildings; creating green jobs and building better public transit systems. There aren't a lot of people talking about changing the way that ordinary people (read: not Warren Buffett) invest money.
This is a crucial piece of the puzzle.
In English, we have a lot of sayings around money, like "money talks" and "put your money where your mouth is." What these sayings imply is that money means commitment. Right now, millions of Americans are showing their commitment to Big Oil via investments in oil-soaked pension funds, retirement accounts and mutual funds.
Here's another fun monetary saying, "you get what you pay for." Right now we are paying to heat up our planet through dirty and polluting fossil fuels.
Imagine what we could do if we could do if we could move that money into creating clean energy. Here at Mosaic, we are building a movement to do just that. Join us by signing up at solarmosaic.com and show your commitment to a clean energy powered world.
Welcome to the movement!