Did you know that energy-efficiency loan programs in the U.S. have historically reached less than 0.1% of their potential customers? Community-based outreach and mobilization can help America finally realize the benefits of retrofitting its buildings by achieving the deep market penetration.  Green For All’s latest best practice brief, Increasing Demand for Home Retrofits, outlines the five key elements necessary to take advantage of these programs and successfully mobilize a community for home retrofits. The brief also provides compelling case studies that demonstrate the benefits of using existing networks and relationships to generate demand for residential efficiency.